The NFL Super Bowl features several sports betting commercials/ads, with the number fluctuating each Super Bowl.
While these adverts are common, sportsbook ads make up only a single-digit percentage of the total Super Bowl commercials.
If you are concerned about yourself or a loved one’s gambling activity, you might be wondering exactly how many of these commercials will air during Super Bowl LX.
Maximum of Six Super Bowl Betting Commercials
Unfortunately, the NFL doesn’t provide precise information on how many betting ads will appear or when they will appear. These commercials can be triggering for someone with a problem or in recovery.
In a statement to GamblingHarm.org, Tim Schlittner, Director of Communications at the NFL, said that “six total ads are permitted from the period leading up to kickoff through the game’s conclusion.” This includes the halftime show.
Schlittner said the NFL doesn’t comment on specific Super Bowl advertisements. Sportsbook brands that have advertised in the past include FanDuel, DraftKings, and BetMGM. Their commercials have featured celebrities, which can make an addictive product appear safer than it really is.
For economic reasons, the Super Bowl has never had six sports betting commercials. Super Bowl commercials cost around $8 million for a 30-second spot, and they are expensive to produce.
The last two Super Bowls featured two betting brands during the game.
Is Betting Limited to 5% of Total Super Bowl Ads?
No, this is not an official NFL advertising rule. In January 2024, the Associated Press quoted a former NFL general manager of sports betting as saying:
“We’ve put some policies in place to limit the amount of advertising for sports betting that happens in our live games. It’s roughly one ad per quarter. All told, less than 5% of all in-game ads are sports betting ads.”
The quote has been slightly misinterpreted and widely circulated as an official policy limiting sportsbook ads to no more than 5% of total ads. In practice, sportsbook ads make up about 5% of total ads, but it’s not a hard cap.
The official NFL rule is that there can be no more than six total betting ads leading up to and during the Super Bowl.
Will ‘Prediction Markets’ Advertise at the Super Bowl?
The NFL permits commercials for conventional sports betting, an industry in which it has deep business ties. For example, the NFL owns a significant stake in Genius Sports, a supplier of sports betting data.
Online casino gambling, for example, doesn’t have a presence at the Super Bowl. However, the leading sports betting brands also offer online casino gambling in numerous states.
What about so-called “prediction markets”? These are a form of federally certified sports betting, but they are highly controversial because they circumvent state sports betting laws.
In late 2025, the NFL formally voiced its opposition to prediction markets. It’s a bit complicated, as DraftKings and FanDuel have each launched their own versions of the stock-market-style form of sports betting to contend with the explosive growth of Kalshi and Polymarket.
It appears unlikely that any prediction market product will have a Super Bowl LX commercial, but we can’t rule it out. The NFL said it doesn’t comment on specific advertisers.
Update: Following this report, Front Office Sports reported that the NFL will not allow prediction markets to advertise.
How to Protect Yourself and Others
You’re not alone if Super Bowl betting commercials bother you. There’s nothing wrong with you if you find them obnoxious and triggering. Advertising often shocks your senses.
If you’re concerned about seeing sportsbook commercials, it’s a good idea to mute the pre-kickoff coverage. If you’re looking for a stronger solution, don’t have your TV or mobile device tuned into the broadcast leading up to the game’s start.
During the game, it’s difficult to avoid exposure to betting ads because we don’t know when they will air. If you want to minimize the impact of these ads, you could mute your TV or device during commercials.
Some people love Super Bowl commercials, but if you’re worried about exposure to triggering betting ads, it could be time to forgo all the commercials.
If you’re more concerned with the visual component of sports betting ads, you could listen to Super Bowl LX through services such as TuneIn.
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