In late August 2025, the Better Business Bureau released a report on online gambling. The analysis singled out the daily fantasy sports (DFS) platform PrizePicks for its volume of consumer complaints.
The BBB study focused on whether consumers should use state-sanctioned apps instead of offshore or “grey market” sportsbook websites. The study also singled out betting sites Bovada and BetUS.
The report briefly compared complaints stemming from offshore gambling websites to the complaints received about the Atlanta-based PrizePicks. According to the company’s website, its product is available in 45 states, the District of Columbia, and Canada.
Consumers of offshore sportsbook products complained about “withdrawal problems, account terminations, and seizing of funds,” BBB said.
“SidePrize LLC, which does business as PrizePicks, had almost 500 complaints in the last three years for similar issues, and its quasi-legal status adds another layer of confusion for consumers,” the BBB report said.
“In New York, where sports betting is legal, consumers are not allowed to use PrizePicks as a paid service, after a $15 million settlement with the state barred it from operating, calling it an unlicensed gambling company. The company continues to operate [in NY] as a free-to-play service and will be allowed to apply for a license in the future.”
As of September 2025, the law firm Lieff Cabraser Heimann & Bernstein, LLP said on its website that it was “investigating reports of unfair practices by PrizePicks”.
What is PrizePicks DFS?
In an August 2025 press release, PrizePicks called itself “the largest daily fantasy sports operator in North America.”
On its website, the company described itself as a “real-money, peer-to-peer daily fantasy sports game.”
How does PrizePicks work? Users must select 2-6 players in a sports contest and “predict” more or less on their stat projections. Users submit their selections and are “matched with others based on lineup type and experience level.”
PrizePicks is not a traditional sportsbook app like DraftKings or FanDuel. Those firms still offer DFS products but have pivoted to traditional online sports and casino gambling.
Meanwhile, PrizePicks previously had a house-banked “pick’em” product before abandoning it in August 2025, according to The Closing Line. It was available in 17 states.
“The logical explanation for the move to [peer-to-peer] only would be to make the company more attractive (i.e. a lighter shade of gray) for a potential sale,” wrote veteran gambling industry analyst Dustin Gouker. “It’s clear that the P2P version of fantasy pick’em is more accepted across the country.”
In July 2025, PrizePicks hired a veteran of the Massachusetts Gaming Commission to lead its regulatory compliance.
Celebrity Endorsements, Partnerships
The company has been trying to gain a greater share of the growing U.S. gambling market.
Ahead of the 2025-26 NFL season, PrizePicks unveiled an advertisement featuring former NFL stars Marshawn Lynch and Reggie Bush, and actor Adam Devine.
“I’m a big PrizePicks player and of course a huge sports fan, so it’s awesome to be a part of this campaign,” Devine said in a press release. “I’m not a Super Bowl champion like Marshawn, but I’ve had some glory on PrizePicks.”
In 2025, PrizePicks announced it became the “official daily fantasy sports partner” of the Houston Astros, Los Angeles Dodgers, San Francisco Giants, and San Diego Padres.
In 2024, the company announced deals with UFC stars Justin Gaethje and Sean O’Malley.
Arguably, the company’s most significant endorsement came in December 2024 when it celebrated the opening of its office in Atlanta. Georgia Gov. Brian Kemp was present and praised the company for “fostering innovation.”
Is PrizePicks Legit?
Despite facing legal trouble in states such as New York and Florida, PrizePicks is a legitimate business entity. It’s headquartered in Atlanta and received a warm welcome from the governor of Georgia.
It has partnered with numerous professional sports leagues and athletes. It has hired key figures from the gaming industry to lead its business.
That said, the Better Business Bureau stated that it received nearly 500 consumer complaints against PrizePicks in a roughly three-year period.
That was apparently enough to warrant a specific mention in the study.
It’s worth noting that the BBB report was released before PrizePicks removed its house-banked sports betting product in late August 2025.
While DFS apps are often legitimate businesses, gambling on sports outcomes in any form can be addictive. If you are concerned about your activity on any app that offers gambling or simulated gambling, such as the NFL’s slots app, contact a mental healthcare provider in your area. For resources or someone to talk to, call 1-800-GAMBLER.
Discover more from GamblingHarm.org
Subscribe to get the latest posts sent to your email.
