Advertising Archives

Kalshi, Polymarket Seek Young Female Users Through Social Media

October 16, 2025

So-called “prediction” betting platforms, which allow registered users 18 and over, seek to grow use among a younger female audience. Kalshi and Polymarket, the two leading companies in the space, each launched and/or officially endorsed social media accounts geared toward female users. Polymarket was first, with a “@PolyBaddies” account on X (formerly Twitter) launching in…

Advertising, News

DraftKings-NBC Deal To Further Inundate Sports Fans With Ads

Brian Pempus

September 29, 2025

As sports betting ads contribute to growing gambling harm throughout society, DraftKings and NBC announced a new deal to give sports fans even more of them. On Sept. 29, 2025, DraftKings announced a “landmark multi-year agreement” with NBCUniversal. “This deal marks a significant milestone for both companies, expanding DraftKings’ presence in sports broadcasting through one…

Advertising, Opinion

LeBron’s Risky NFL Gambling Deal With DraftKings

Brian Pempus

August 29, 2025

LeBron James partnered with DraftKings to promote gambling on NFL games. Is it a risky bet?

Advertising, News

BetMGM Partners With Derek Jeter For Online Slot Gambling

Brian Pempus

July 14, 2025

There could be addiction concerns associated with Jeter’s online gambling promotion.

Advertising, Prediction Markets

Kalshi NBA Finals Billboard Ad Raises Problem Gambling Concerns

Brian Pempus

June 11, 2025

A recent Kalshi NBA advertisment has led to questions about responsible gambling. The platform Kalshi is involved in legal disputes with at least seven states over its federally-regulated event contracts. But that hasn’t stopped the wagering platform from going all in. In recent months, Kalshi launched so-called sports event contracts, where bettors can wager on sports…