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Category: Advertising
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Gambling Direct Marketing Increases Harm, Study Finds
Direct marketing from betting apps increases gambling harm, a new study shows. Australian and U.K. researchers found that this form of marketing, which includes emails, texts, phone calls, and push notifications, raises risks associated with these platforms. The study found that people who opt out of direct marketing: Placed 23% fewer bets Spent 39% less…
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MLB Raises Children’s Gambling Risks With Polymarket Deal
MLB’s gambling deal with Polymarket heightens the risk of minors being drawn into sports gambling. On March 19, MLB announced a partnership with the online betting platform. The company is a federally certified prediction market that facilitates yes/no-style sports betting. It advertises its product as available for users 18+. Earlier this week, an Argentinian court…
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US Sports Betting Advertising Still The ‘Wild West’ In 2026
An alarming study of sports betting industry social media posts shows betting apps are throwing caution to the wind when it comes to advertising.
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Canada’s Bill S-211 Would Curb Sports Betting Ads
Some believe Canada’s sports betting ads are out of control. Legislation to address the harm caused by these advertisements is still up for consideration in early 2026. In October, Bill S-211, an act to create a national framework on sports betting ads, passed a pivotal third reading in the Canadian Senate. It moved to the…
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BetMGM Contacted Underage, Self-Excluded Gamblers, State Says
The Massachusetts Gaming Commission said BetMGM MA sent thousands of banned promotional emails. Regulators called the case “egregious” and “disturbing.” From April 2024 through July 2025, BetMGM sent thousands of email promotions to people under the legal gambling age, regulators alleged this week. According to regulators, BetMGM confirmed that, as of September 4, 2025, 3,803…
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