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Category: Advertising
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In Middle Finger To States, NHL Signs Gambling Deals With Kalshi, Polymarket
The National Hockey League (NHL) has given so-called “prediction” gambling platforms Kalshi and Polymarket their most significant sports endorsement yet. The NHL on Wednesday announced “multiyear U.S. agreements” with Polymarket and Kalshi, naming both companies as “official prediction market partners.” The league deployed the reckless and harmful euphemism “predicting” to refer to “yes/no” gambling. These…
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UFC White House: Will ‘Prediction Markets’ Or Traditional Betting Apps Have Ads?
The White House plans to hold a UFC event on July 4, 2026.
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Kalshi, Polymarket Seek Young Female Users Through Social Media
So-called “prediction” betting platforms, which allow registered users 18 and over, seek to grow use among a younger female audience. Kalshi and Polymarket, the two leading companies in the space, each launched and/or officially endorsed social media accounts geared toward female users. Polymarket was first, with a “@PolyBaddies” account on X (formerly Twitter) launching in…
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DraftKings-NBC Deal To Further Inundate Sports Fans With Ads
As sports betting ads contribute to growing gambling harm throughout society, DraftKings and NBC announced a new deal to give sports fans even more of them. On Sept. 29, 2025, DraftKings announced a “landmark multi-year agreement” with NBCUniversal. “This deal marks a significant milestone for both companies, expanding DraftKings’ presence in sports broadcasting through one…
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LeBron’s Risky NFL Gambling Deal With DraftKings
LeBron James partnered with DraftKings to promote gambling on NFL games. Is it a risky bet?
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