Advertising Archives

US Sports Betting Advertising Still The ‘Wild West’ In 2026

March 5, 2026

An alarming study of sports betting industry social media posts shows betting apps are throwing caution to the wind when it comes to advertising.

Advertising, Legislation

Canada’s Bill S-211 Would Curb Sports Betting Ads

Brian Pempus

March 4, 2026

Some believe Canada’s sports betting ads are out of control. Legislation to address the harm caused by these advertisements is still up for consideration in early 2026. In October, Bill S-211, an act to create a national framework on sports betting ads, passed a pivotal third reading in the Canadian Senate. It moved to the…

Advertising, Law, News

BetMGM Contacted Underage, Self-Excluded Gamblers, State Says

Brian Pempus

February 13, 2026

The Massachusetts Gaming Commission said BetMGM MA sent thousands of banned promotional emails. Regulators called the case “egregious” and “disturbing.” From April 2024 through July 2025, BetMGM sent thousands of email promotions to people under the legal gambling age, regulators alleged this week. According to regulators, BetMGM confirmed that, as of September 4, 2025, 3,803…

Advertising, Prediction Markets

Gambling Website Dangles Grocery Money In Marketing Ploy

Brian Pempus

February 2, 2026

A controversial gambling app will give some New Yorkers grocery money. The dystopian stunt comes amid a city cost-of-living crisis. Kalshi, a so-called prediction market, said Monday that it will cover $50 worth of food items at the WestSide Market in NYC at a special event on Tuesday. According to the New York Post, Kalshi…

Advertising

How Many Super Bowl Betting Commercials? Up To Six, NFL Says

Brian Pempus

January 21, 2026

The NFL Super Bowl features several sports betting commercials/ads, with the number fluctuating each Super Bowl. While these adverts are common, sportsbook ads make up only a single-digit percentage of the total Super Bowl commercials. If you are concerned about yourself or a loved one’s gambling activity, you might be wondering exactly how many of…