According to numerous lawsuits, McLuck is allegedly a dangerous sweepstakes casino in the U.S. It is tied to litigation challenging whether these platforms are legal or amount to unregulated online gambling.
The lawsuits do not prove McLuck is illegal, but they raise serious questions about:
- Consumer protection
- Gambling addiction
- Unlicensed online gambling
From a gambling-harm perspective, consumers should use caution with McLuck and similar sweepstakes casinos.
In GamblingHarm.org’s view, it’s best to avoid McLuck and similar platforms to protect your finances and mental health.
What Is McLuck?
McLuck is an online sweepstakes casino that offers casino-style games, including:
- Slots
- Live betting
- Plinko
- Jackpot games
McLuck uses a two-currency model:
- Gold Coins: used for social casino-style play
- Sweepstakes Coins: used for a chance to redeem cash prizes or gift cards
This dual-currency model is central to many lawsuits.
Who Owns McLuck?
McLuck.com is operated by B-Two Operations Limited, based in the Isle of Man.
The terms also list B2 Services OÜ as the payment services agent.
Several lawsuits involve McLuck-related entities, including B-Two Operations Limited, B2 Services OÜ, and McLuck Inc., underscoring the convoluted nature of offshore betting platforms.
Why Are There McLuck Lawsuits?
The core legal issue is generally whether McLuck’s model is gambling.
Many lawsuits argue that sweepstakes casinos contain the three traditional elements of gambling:
- Consideration: users can spend money on virtual coin packages
- Chance: games such as slots are determined by chance
- Prize: sweepstakes coins may be redeemable for cash or other value
In the court of law, labeling the product as “social gaming” or “sweepstakes” may not change how it works for users.
McLuck Lawsuit In New Jersey
A major civil lawsuit was filed in New Jersey in November 2024 by Julian Bargo.
The lawsuit named several companies, including:
- Apple
- High 5 Casino
- Wow Vegas
- CrownCoins Casino
- B-Two Operations Ltd., doing business as McLuck.com
The complaint alleged violations involving:
- RICO
- New Jersey consumer law
- Gambling-loss recovery claims
- Alleged illegal gambling activity
The suit accused McLuck and other casinos of presenting as “social casinos” while allegedly operating as unlicensed gambling businesses.
Although the New Jersey case was voluntarily dismissed without prejudice in March 2025, a related case was later filed against Apple and Google. However, the sweepstakes casino operators were not named as defendants in the refiled action.
Baltimore Lawsuit Against McLuck
Baltimore also sued sweepstakes casino operators, including McLuck-related entities.
The Baltimore complaint named companies connected to:
- McLuck Casino
- Chumba Casino
- LuckyLand Slots
- Pulsz
- Stake.us
- High 5 Games
- Fortune Coins
Baltimore alleges these companies operate illegal gambling enterprises through online “social casinos.”
The lawsuit claims these platforms use:
- Cartoonish design
- Social media marketing
- Influencer promotion
- Virtual currencies tied to cash prize redemptions
As the case progressed, the Baltimore lawsuit was transferred to federal court in April 2026.
California Lawsuit Alleges Gambling Addiction Exploitation
A California lawsuit filed by Matthew Joyce named:
- ARB Gaming LLC, doing business as Modo
- B2 Services OÜ, doing business as McLuck
- Affirm
The complaint alleges the defendants exploited the plaintiff’s gambling addiction.
The suit claims McLuck and similar platforms operated like unregulated casinos but marketed themselves as social games.
This case is especially important from a gambling-harm perspective because it focuses on:
- Addiction risk
- Financial harm
- Emotional harm
- VIP promotions
- Alleged targeting of vulnerable users
Utah Sweepstakes Casino Lawsuits
Apart from these individual cases, Utah has also become a major hotspot for sweepstakes casino litigation.
Reflecting this trend, McLuck has been tied to the broader surge of sweepstakes casino class actions in the state.
Utah is important because it has:
- Strict anti-gambling laws
- A gambling-loss recovery structure
- Potential double damages in some claims
Utah is a key legal battleground for protecting consumers.
McLuck’s Terms & Conditions
McLuck’s terms say the platform does not offer real-money gambling.
However, the terms include concerning provisions, such as:
- Arbitration agreement
- Class-action waiver
- State restrictions
- Waiver language related to gambling-loss claims
Consumers may think they’re playing a “fun” game, but the terms may limit legal recourse.
McLuck’s terms list several prohibited states, including:
- Connecticut
- Delaware
- Idaho
- Kentucky
- Louisiana
- Maryland
- Michigan
- Montana
- Nevada
- New Jersey
- New York
Why The McLuck Lawsuits Matter
The lawsuits challenge the claim that sweepstakes casinos aren’t gambling platforms.
From a consumer-protection standpoint, certain risks are clear:
- Virtual coins can make spending feel less dangerous.
- Cash-prize redemptions blur the line between gaming and gambling.
- “Social casino” language can make the product seem safer than it is.
- Users may be exposed to financial harm.
Using McLuck or similar sweepstakes casinos may not be suitable for individuals with a history of gambling problems, debt, anxiety, depression, or financial stress.
Are The Lawsuits Proof That It’s Dangerous?
The McLuck lawsuits are still only allegations, meaning unproven legal claims. Courts have yet to decide the legal claims, and some cases may be dismissed, settled, moved to arbitration, or narrowed.
However, the lawsuits show that McLuck is part of a much larger legal fight over sweepstakes casinos and online gambling laws.
Avoid McLuck Casino while the lawsuits play out.
FAQ: McLuck Lawsuits
Is McLuck being sued?
Yes. McLuck or McLuck-related entities have been named in multiple lawsuits, including cases in New Jersey, Maryland, and California, as well as broader sweepstakes casino litigation.
What are the McLuck lawsuits about?
The lawsuits generally allege that McLuck and similar sweepstakes casinos operate like unlicensed online gambling platforms. Some complaints also raise claims involving consumer protection, gambling addiction, false advertising, unjust enrichment, and gambling-loss recovery laws.
Is McLuck illegal?
Courts have not yet determined this on a national level. McLuck claims it does not offer real-money gambling, but lawsuits and regulators have targeted the sweepstakes casino model in multiple states.
Is McLuck a real casino?
McLuck describes itself as a social and sweepstakes casino. However, critics argue that the platform closely resembles online casino gambling because users can play chance-based games and redeem sweepstakes coins.
Can you win real money on McLuck?
You are unlikely to win money using online gambling products. McLuck says you can use Sweepstakes Coins for a chance to redeem cash prizes or gift cards. That redemption model is one reason McLuck and similar sites are facing lawsuits.
Who owns McLuck?
McLuck’s website says McLuck.com is operated by B-Two Operations Limited, incorporated in the Isle of Man. B2 Services OÜ is listed as the payment services agent.
Does McLuck have a class-action waiver?
Yes. McLuck’s terms include an arbitration agreement and class-action waiver. That means users may face limits on bringing claims together in court.
Are sweepstakes casinos safer than online casinos?
No, all forms of online casino gambling can be unsafe and financially harmful. That said, sweepstakes casinos operate outside state gambling regulation.
To reduce risk, consumers may choose to avoid McLuck and similar sweepstakes casinos.